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Isnain, 01 Rajab 1439 (Sunday, 18 March 2018)
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The Theoretical Framework of WisataMelayu.com

Tourism is an out-of-home activity by visiting and enjoying a tourism destination. It was commonly done by the European aristocrats in the beginning of the 18th century that later on it was done by the middle class people in the 19th century, along with the appearance of the Industrial Age. The phenomenon of tourism has gradually turned into the mass tourism along with the time. There is no place on the earth that cannot be categorized into tourism destinations. Therefore, tourism industry has an enormous potency to affect the people‘s life and culture.

The process of visiting, enjoying and doing tourism activities contain the tendencies for having relaxation, recreation, economy, and learning the history and culture of certain place. In this case, tourism is a medium for communication among the nations in a huge and massive scale.

According to K. Bertens (2008), direct communication by tourism activity might affect some sectors such as global understanding among many countries, eradicating unfair prejudice each other, and broadening the cross-cultural understanding in the societies. In other words, tourism has given tremendous contribution to create the atmosphere of peace and tranquil among many countries. Moreover, the cultural crash occurring among many countries can be prevented and good relationship can be formed at ease.

WisataMelayu.com contends that all of tourism resources such as nature, history, social and culture are pieces of human resources that might be employed to encourage the people‘s life and culture. Considering the tourism as a piece of world resources, the uniqueness of Malay‘s nature, history, social, and culture, which were formerly assumed as a national identity, can be situated as “tourism resources” for mutual relationship. Those resources that later on experience subtraction, distribution and consumption by common people, give great contributions to the preservation of nature, history, culture and as an encouragement to the economic growth.

WisataMelayu.com recognizes that the tourism has broadened across the political and geographical boundaries. Tourism activity has prompted common people from all over the world to visit, enjoy, and learn the nature, history, social, and culture of the Malay world. The tourism activity here is not merely a physical activity; it includes spiritual activity as a consequence of world relationship.

Realizing those great potencies, WisataMelayu.com tries the hardest to promote Malay tourism destinations that are spread out in all over the world encompassing Nusantara (Malay Archipelago) and other countries. The tourism destinations published on this portal are compiled from all countries which are assumed that Malay civilization had/has ever developed in those countries. Based on the geopolitical boundaries, those countries comprises Indonesia, Malaysia, Singapore, Brunei Darussalam, Thailand, Myanmar, Cambodia, Vietnam, Philippine, Sri Lanka, Madagascar, even South Africa. Each country is categorized into sub-menus based on the administrative area in the level of province, district, and sub-district that is intended to make an easily access to each destination by internet.

At least there are 10 categories of tourism objects on WisataMelayu.com. They are: Natural Tourism, encompassing all tourism destinations having wonderful natural atmosphere; Historical Tourism, including all destinations which have historical values; Cultural Tourism, places or art performances relating to a certain area; Religious Tourism, encompassing all religious sites or sacred activities; Culinary Tourism, for food and beverages lovers; Special Interest Tourism,  involving all special interest tourism destinations like architectures, handicrafts, agricultures, and education; Sport Tourism, covering all sport activities; Shopping Tourism, including all shopping centres both traditional or modern shops; General Tourism, covering all tourism objects that are located in a certain place like Taman Mini Indonesia Indah-TMII (Beautiful Indonesia Miniature Park) and Other Tourism, encompassing zoo or other destinations.

WisataMelayu.com tries to offer such information in understandable language with reliable supporting data. The narration structure of each object comprises Brief Information, short information about certain object; Distinctive Features, comprising the unique, the plus points, and the speciality of certain destination; Location, involving the information of certain destination based on the administrative geography; Access, containing the information about how to reach a certain destination; Ticket Price and Accommodation and other Facilities. By such narration structure, hopefully the readers will easily understand about the Malay tourism destinations thus it can be guides for everyone who want to visit and enjoy the nature, history and the culture of Malay.

All of the information relating to the Malay tourism destinations on WisataMelayu.com are temporary, so it will be gradually and continually updated based on the new information and references received. Therefore, any kind of supports such as criticisms, suggestions, data sharing and funding are seriously needed for better information on WisataMelayu.com


Amanda Stronza (2001), “Anthropology of Tourism: Forging New Ground for Ecotourism and Other Alternatives”, dalam Annual Review of Anthropology, Vol. 30, 2001.

Djulianto Susantio (2003), “Memaksimalkan Potensi Pariwisata di Indonesia”, dalam surat kabar Sinar Harapan.

Edward Inskeep (1991), Tourism Planning, An Integrated and Sustainable Development Approach, Van Nostrand Reinhold, New York.

Georgette Leah Burns (2004), “Anthropology and Tourism: Past Contributions and Future Theoretical Challenges”, dalam Anthropological Forum Vol. 14, No. 1, March 2004.

“I Gede Ardika: Pariwisata Kita Masih Salah Kaprah”. Kompas Rubrik Persona, 2 Maret 2008.

K. Bertens (2008), “Dimensi Moral Pariwisata”, dalam surat kabar Suara Pembaruan.

Michel Picard (2006), Bali: Pariwisata Budaya dan Budaya Pariwisata, Jakarta: KPG.

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